Monday, November 14, 2005

Contractors...Double Your Income

Just dropping by to share another tip! Hope you are doing well!

Saw this article, and thought it’d be fun to share with you this week!

Contractors...Double Your Income
by: Pam Newman

5 Simple Ways to Double Your Income Immediately

So you think that you are just like your competition? Well, then it is time to differentiate yourself.
As a contractor, you probably use the same types of materials as your competitors do…so how
can you differentiate yourself? Service! Build it better and serve your clients better. You will
come out on top. This may seem so simple, yet very few contractors really do things better
than their competitors.

So what are 5 simple ways that can double your income? Here they are…

1. Use only high quality subcontractors. It costs you less in time and rework costs to use quality
subcontractors the first time. You may think you are going to save a few dollars by hiring the
cheapest one, but in the end we all know it doesn’t work out that way. We pay for what we get.
What’s quality service and product worth to your reputation? Priceless!

2. Implement a service mentality. Everything you do is for the benefit of your homebuyers. Don’t
keep it to yourself…tell everyone you know about the way you build your houses and the benefits
that you provide to your homebuyers.

a. Don’t think there are benefits?? Think again…everything that you do in the construction of
your homes can be portrayed as a benefit to your homebuyers. All it takes is a little creative
communication.

3. Offer a referral program. People buy from people they know. How do you incentivize your
homeowners to tell others? The first way is to build an awesome house and that will speak
for itself…but add some icing to that cake by rewarding your homebuyers for their efforts
to grow your business. It can be simple things like gift certificates, lawn services for a month,
extended warranties, or other motivational offerings. It’s cheaper to reward your customers
for promoting you than advertising to the general public!

4. Market your business consistently. Everyone expects you to have a website…so don’t let
them down. You can have a GREAT website designed and hosted for a nominal amount that
will bring great returns to you on recognition and sales within your community. Show the
quality that you build into your homes and stress the benefits to your potential buyers in
the most cost-effective medium available, the World Wide Web.

5. Network, Network, Network! Don’t keep your great offerings to yourself. Get out there
and build relationships with those who can promote your homes! You can’t be everything
to your business. So look at those you do business with (vendors, subcontractors, real
estate professionals, etc) and see how you can build referral networks. This is the best
way to cost-effectively cross-promote your businesses. Plus people trust referrals from
others higher than self-promotion, so it is a win-win opportunity.

The returns that your business will get on these 5 tips will more than double your income
if implemented correctly. You can’t sit back and hope that your business grows. You’ve
got to make it happen! Success happens because of a well-constructed plan…not by
chance. It’s a choice…you choose to make it happen, or not. What’s your choice? Go
out and double your income now!

Copyright 2005 Pam Newman

About The Author


Pam Newman is a Certified Management Accountant, Certified QuickBooks ProAdvisor,
Author and Speaker. She enjoys the opportunity to share her knowledge and passion
with other entrepreneurs. You can visit her website at
http://www.rppc.net or call 816.304.4398.

Enjoy your week and I'll see you again very soon! Have a good one!


Charles Wheeler
Email me!

P.S. Design your own T-Shirts
and other products with your custom logo and art in 15 minutes or less!


Custom Camo Caps
Embroidery Golf Shirts

Saturday, November 12, 2005

Printing - How Do I Buy It?

Well, hello there

How's your week going? I hope the answer is "wonderful"!

Charles here – ready to share a really great Advertising and Marketing article with you!

Printing - How Do I Buy It?
by: Steven Schneidman

Why should I care where I get my printed material from, I'll just go for tenders and go with the low bidder.
If you do this probably you won't be in business for long or you'll never really run a successful business.
My company, Solutions Ink started from the premise that I don't just sell printed products but rather I
help businesses grow and prosper. Being in the business for over 20 years I've seen how the industry and
the market have changed. Gone are the days you could charge what you want and deliver any quality
good's. With global competition so great, the product must be perfect and your price must be competitive
just for you to survive. That being said what should I look for in a printing company. First you should explain
what you do and how you do it,to your printer. It is his job with his expertise to decide what product he
should offer you. Today there are offset presses, digital presses, web presses and each one is appropriate
for a different type of job.

Digital presses today have greatly improved their quality and are great for short runs (under 1000 quantity),
variable data (inserting names into each letter), large format small quantity jobs (point of purchases, banners,
posters, small direct mail jobs). Turnaround is key and digital jobs usually can be done in days if not hours.

Offset presses are good for jobs of greater than 1000 t'ill about 100,000 or if the absolute quality is essential
for the job (brochures, fashion catalogues, price lists, letterheads, business cards, envelopes). These type
of jobs usually takes days or a week or two, depending on the complexity of the job.

Web presses are great for large runs of magazines, newspaper flyers or large run business forms.

Suggestions by your printer should help your business grow. He should help in deciding paper stocks, colors,
finishings and offer you different price options. New technology can save company's great amounts of time
by offering e-commerce ordering and proofing systems. New technology allows form/card combinations,
form/label combinations and form/magnet combinations. These reduce the need to print 2 pieces. This can
also cut your mailing costs. The idea is for your printer to help you market your business so that you can
become more successful. Penny pinching on costs can be short sighted. For true long term growth you have
to work in partnership with your printer so that both of you benefit. If you have only one winner, chances
are you'll be searching out a new partner pretty soon.

If you need any help deciding what you should do for your next printing job drop me an email at
steve@solutionsink4u.com or visit my website at www.solutionink4u.com.

Steven Schneidman

About The Author


Steven Schneidman has an M.B.A., worked for a large bank, was a Finance Professor at University and has
owned 2 Printing and Promotional Product companies.

steve@solutionsink4u.com

I hope you have a fantastic day! I'll see you next time!

Charles Wheeler
Email me!

P.S. Design your own T-Shirts
and other products with your custom logo and art in 15 minutes or less!