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T-shirt history
T-shirt history
An example of a tie-dye T-shirt The idea of the T-shirt came to the
USA during WWI when US soldiers noticed the light cotton
undershirts European soldiers were using while the US soldiers
sweated in their wool uniforms. Since they were so much more
comfortable they quickly became popular among the Americans, and
because of their design they got the name T-shirt. During WWII the
T-shirt had become standard issue underwear in both the U.S. Army
and Navy. Although the T-shirt was formally underwear, soldiers
often used it without a shirt covering it while doing heavy labor or
while stationed in locations with a hot climate. As a result, the public
was frequently exposed to pictures of members of the armed forces
wearing pants and a T-shirt. As an example, the cover of the July
13, 1942 issue of Life magazine, features a picture of a soldier
wearing a T-shirt with the text "Air Corps Gunnery School" [1].
After WWII the T-shirt started appearing without a shirt covering it
in civilian life. According to the New York Times, the 1948
presidential campaign of Thomas E. Dewey produced a "Dew It for
Dewey" T-shirt, which was followed in 1952 by "I Like Ike" T-shirts in
support of Dwight D. Eisenhower. John Wayne, Marlon Brando and
James Dean all wore them on national TV. At first the public was
shocked, but by 1955 it had become acceptable. The T-shirt became
cool when James Dean wore it in the film Rebel Without a Cause.
From Wikipedia, the free encyclopedia
Charles Wheeler
877-546-6479 (toll free)
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products with your custom logo and art
in 15 minutes or less!
T-shirts can do a lot for your company
Ft Worth Tx Home of 1stoptshirt has been going through a heat wave and its only August. But that doesn't
bother me said Charles Wheeler, owner of 1 Stop Tshirt Printing Company. "The heat has puts t-shirts
on the minds of my twenty-five hundred customers," says Charles. "Seventy percent of my business
comes during the warm months." His company used the 'off-season' to move to purchase a larger facility
and upgrade to more improved printing equipment and software.
Summer is when we get all the orders for baseball and softball leagues. There's also quite a call for reunion,
church groups, summer camps, and other summer activity groups," he says. Statistics seem to back me up.
A recent survey showed that the average American owns 7.2 printed t-shirts, and an episode of the
Simpsons included an alien that referred to Earth as 'that t-shirt producing planet. We also get alot of hat
and cap orders in the summer.
If all my business happens during the summer, what happens in the winter? "I print a lot of camo caps and
sweatshirts and Jackets. Most of my fraternity and sorority demand is during that time football is a big part
of it. I print shirts for all markets, like Florida, North and South Carolina that don't have a Winter, per se."
Some companies don't care about smaller orders, but I built my business on the fact that I've never lost a
customer, and those smaller runs may turn into huge orders in a few years. I like keeping my costs up front
and simple to understand. No setup fee We Print front and back no charge
Internet business is also picking up. At our site, http://www.1stoptshirt.com , we are getting a lot more
business than last year, a lot of logos from clients via e-mail or you can design your logo online our full time
art dept can turn a clients idea into a t-shirt with minimal time, keeping costs low and customers happy.
A good t-shirt can do a lot for your company. The person you give the shirt to will be greatly impacted by
your message. They'll feel a true connection to your company. They will become a valuable spokesperson
willing to endorse your company to anyone that asks.
Their immediate friends and family will be inundated with ad impressions every day the t-shirt is worn.
Inquiries and curiosities will be answered by the t-shirt wearer - a true believer, an unpaid salesperson for
your company. In addition, hundreds, and even thousands of people, will be exposed to your ad during the
normal course of the day when your company sponsor is proudly wearing your t-shirt.
And, talk about added value! The way you give away your t-shirts can be very creative and make your new
sponsor feel great about getting the t-shirts. Using contests, drawings or as gifts of appreciation, these are
just a few ways to use the t-shirts to your advantage by making your new sponsor feel good about being
chosen to receive a free t-shirt.
Good T-Shirts can last years, even a decade or two in some cases. Your investment in this type of advertising
does not expire when your visitor clicks away from your site to surf others. It lasts for years and affects many
people intimately. It's a great advertising medium.
Email me!P.S.
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Why You Need An Autoresponder
Why You Need An Autoresponder
Charles Wheeler here
If you've reached the point of exhaustion trying to keep up
with answering the mountain of emails that threatens to
bury you alive every single day, you're ready to learn
about autoresponders.
The bad news is that people expect prompt replies to their
email inquiries. However, unless you can figure out how to
work continual twenty-four hour shifts, I can't or hire enough
people to constantly monitor incoming emails (while they're
eating up your revenue), you have a problem. The good news
is an autoresponder is an inexpensive - or even free -
method of quickly responding to emails. What these programs
do is automatically respond to incoming emails as soon as
they are received.
Emails are essential to your business for many different
reasons. Most importantly, these invisible email voices
give you their feedback about your website - for free!
However, if you spend all your working hours answering
these emails, how are you supposed to run your business?
The answer is simple: use autoresponders. Autoresponders
are programs that automatically respond to your emails
without you so much as having to click on your mouse.
There are a number of good reasons why you need an
autoresponder besides just answering your email. For
example, autoresponders can be used if you need a way to
send information about your services or products, price
lists, or if there are repeated questions asked across
large numbers of emails. Maybe you want to offer your site
visitors a special bonus of some kind, such as advice or
relevant articles. All of this can be handled by an
autoresponder. Additionally, you can advertise your
business and then build stable relationships with your
customers by using autoresponders.
Autoresponder programs vary from software that runs with
your email program to a specialized script that runs on
your web hosting company's server. This kind of script may
use a web page form or simply operate with your email
account. This kind of script is programmed to send out a
standardized message whenever an email is received. The
message is sent to a particular script or email address.
Some autoresponders can do more than simply send out
standardized messages. They can send out an unlimited
number of follow-up messages sent at predetermined interval
of time. For example, you can set your autoresponder to
send out a new message every day for as long a period as
you desire.
There are numerous companies who offer autoresponders free
of charge. Your website hosting company often provides
autoresponders as a free service. If this is not the case
with your web hosting company, there are numerous companies
who offer this service for a small fee, or free of charge,
providing you attach an advertisement for their company to
your emails.
To personalize your autoresponder messages, you can attach
a signature. Signatures in this case are much like business
cards. You can include your name, company, all your contact
numbers and addresses, and a brief message.
It's a good idea to attach a signature to every email that
is sent out.
Charles Wheeler
877-546-6479 (toll free)
Email me!P.S.
Design your own T-Shirtsand other products with your custom logo and art in 15 minutes or less!
This works as a repeated reminder of your
business identity every time a customer sees it. The more
they look at your signature, the more likely your company
will spring to mind when your particular service or product
is needed.
You can create a standardized signature that every employee
in your business uses, or you can go wild, and let every
staff member create their own personal signature. Of
course, like everything in life, there are some rules and
guidelines to creating a personal signature.
Keep the length of your signature between four to six lines
of text, with no more than 70 characters in a single line.
Make sure that your email program does not cut off your
text! The content should include your name, your company
name, your email address, fax number, and any other contact
details, such as 800 numbers. Lastly, always include a
P.S. a short personal message about your company. It should be a
subtle sell of your services or your products, and possibly
your company's reliability and longevity.
Another specialized use of autoresponders is to create
courses that you can then offer your site visitors for
free. You must choose a topic in which you are an expert
and that precisely targets your potential customers.
Once you have carefully chosen your subject, divide it into
a number of different sub-topics. Then offer your site
visitor a free 10 or 15 day course, each day offering a
different sub-topic. The first topic should always be a
welcome message to your site visitor and an explanation
about what is to follow. Your explanation should be
enticing, getting the point across that you are offering
free, quality information that your target audience will
find of great value.
With every lesson, include the number of the lesson, the
topic title, information about your company and its
services or products. At the end, include a few blurbs
about the next lesson to entice the subscriber to continue
on.
Make sure each topic is packed with essential and valuable
information, and leaves the visitor lusting to know more.
Otherwise, you may lose them in the very beginning.
Of course, you have to write up your course before you can
offer it. Once you have done this, and gone over the
material carefully, employing a professional writer or
editor if necessary, you must transfer your text to your
autoresponder.
There are a number of free autoresponders you can use. Try
http:/www.getresponse.com, or http://www.fastfacts.net.
I use http://www.aweber.com/?214398 Or you can
go onto Google and you will find a long list of free
autoresponder companies. Then sign-up for your chosen
autoresponder. Once you do, you will receive instructions
as to how to set it up and transfer your text.
Email is an excellent marketing tool; it is inexpensive and
it is fast. Use it to advertise your business by choosing
your email address carefully. Your website should contain
different email addresses for different contact requests.
For example, use info@yourdomain.com for information
requests, or sales@yourdomain.com for questions about
sales. It's a good idea to set up one for the owner, such
as president@yourdomain.com. This presents your company in
a personal, approachable light and insures that direct
contact is provided.
Autoresponders are an effective and powerful marketing
tool, allowing you to make contact with thousands of
potential customers. This is an invaluable asset
considering how many potential customers you usually have
contact with before you make an actual sale. Essentially,
an autoresponser allows you to automate part of your
marketing campaign.
Charles Wheeler
Email me!P.S.
Design your own T-Shirtsand other products with your custom logo and art in 15 minutes or less!
How to Say "No"
Howdy
I hope your having a terrific week!
I have discovered another powerful article on Advertising and Marketing for you,
How to Say "No"
by: Steve Kaye
We all wish we could say "yes" to everybody and everything. And yet sometimes we have to say "no."
Here's how to say "no" with class and respect.
Be Courageous
Some people feel afraid to say "no." They may either expect a hostile reaction or they want to be helpful.
As a result, they end up inconveniencing both themselves and other people.
Recognize that it is okay to say "no." In fact, most people would rather receive a solid "NO" than an
insincere "yes."
Decline Early
You will save time, energy, and stress by declining offers as soon as you realize that you do not want them.
Unanswered questions follow us like hungry orphans, crying for our attention. And our stress increases as
their numbers grow. Rescue yourself from this dilemma by making choices. Of course, agree if that is what
you want. Otherwise, decline. This frees you to move on with other choices and it frees your mind to
consider other possibilities.
Take an Active Role
Some people attempt to say "no" by ignoring the other person. While this may be an acceptable way to deal
with junk mail and cold calls, it is a terrible strategy where you know the other person. This includes situations
where you have asked someone to do something, such as send information, prepare a proposal, or call you back.
This strategy fails for the following reasons.
1) The other person has no way of knowing what you are doing. At first, the other person may assume that
you are unable to reply because you are traveling, recovering from surgery, or using a defective message
system. Eventually, they conclude that you are being rude.
2) Ignoring someone is both mean and unprofessional. It hurts the other person. And that creates feelings
of resentment toward you and your company. Remember that those pesky salespeople can also be your
customers or able to influence customers.
3) This wastes your time and energy. You (or your staff) have to delete messages, toss out mail, and shove
aside the other person's attempts to reach you.
4) You suffer, too. Each time you delete a message, your conscience reminds you that you are doing the
wrong thing. And that creates stress.
Take charge of the situation and tell the person "no." For example, you can say, "I'm calling to tell you that
I have no interest in your offer. Please remove my name from your list. Thank you."
If you want to avoid talking to the person, call when you expect the person will be away from the phone
(e.g., during lunch, late evening, early morning, or on a weekend) and leave a message. Use the reply
above.
Otherwise, you can send e-mail, a fax, or a note by regular mail.
In all cases, keep the message brief, avoiding explanations or apologies. Just say "no" and move on.
The key point is that once you start a dialogue, you are obligated to end it, rather than let it starve by
neglect.
Use the Magic Phrase
Sometimes the other person wants to argue with you. Perhaps the caller is uncommonly persistent in
demanding an explanation. Or maybe you want a gentle way to decline a request from a good friend.
In these cases, use the magic phrase that ends the discussion. It is: "I wish I could."
The complete reply includes 1) an acknowledgment of the offer, 2) the magic phrase, and 3) a request
or an alternative possibility.
Here's an example of how this might work in a sales situation. "I understand that you want me to buy
your new gizmo. I wish I could. Please take my name off of your list."
And if the caller asks for an explanation, say, "As I said, I wish I could buy this. I have no need for
(or no interest in) a gizmo. Please take my name off of your list."
And if the caller persists, say, "I said I have no need for this. You will make better use of your time
if you call someone else."
You can also use this in personal situations. For example, you could say, "I understand you want
me to take care of your six children and five dogs next week while you go on a vacation. I wish
I could. Perhaps you can take the children with you and put the dogs in a kennel."
And if they reply with, "We can't take the children with us. That's why we're asking you to take
them." You can say, "I wish I could. Maybe someone else can help."
And if they persist, say, "I understand what you want. And I wish I could help. Excuse me, I have
to go now."
An Added Thought
Some people will push very hard to get what they want. They will use insults, guilt, and threats.
Wave all of these gimmicks away with replies like these:
"I am still unable to accept your offer."
"Let's leave this on a positive note. I wish I could help. Thank you for asking."
"That sounds like an insult. I said that I have no need for this. Goodbye."
"I find that offensive."
"I disagree with that."
You may notice that all of these are polite replies to being attacked. I recommend being polite
because you always want to be the most mature person in every a conversation. That way,
you won't have to call back with an apology.
Notice that rejection involves treating the other person with respect and dignity. Tell people
"no" early and politely. And then move on.
About The Author
Steve Kaye helps leaders hold meetings that produce results - fast and with everyone’s participation.
He is an IAF Certified Professional Facilitator, author, and speaker. His facilitation and workshops
create success for everyone. Call 714-528-1300 for details. Visit http://www.stevekaye.com for
a free report.
Enjoy your week and I'll see you again very soon! Have a good one!
Charles Wheeler
Email me!P.S.
Design your own T-Shirtsand other products with your custom logo and art in 15 minutes or less!
